Limit launches platform to allow brokers to quote directly with carriers

Platform advances digital wholesale broker's ambition to be a "one-stop shop"

By Ryan Smith

Apr 17, 2023 Share

Digital wholesale broker Limit has announced the launch of Bridge, a digital platform that allows insurance brokers to instantly quote commercial lines with their appointed carriers in one application.

Bridge allows brokers to be the broker of record and keep their commissions and amendatory endorsements, quoting directly with the carrier with no intermediary, Limit said.

Limit has traditionally operated as a digital wholesale broker. The company said that Bridge was its response to demand from retail brokers for its software to allow them to connect directly with carriers. When a broker’s appointed carriers can’t complete a deal, Bridge allows them to connect with Limit’s wholesale division.

“At Limit, we always speak about being the one-stop shop,” said John Loeber, CEO of Limit. “We want to be the only platform that a broker ever has to use to get a deal done. Bridge is a big part of that – it enables brokers to use our platform to quote directly with all their appointed markets in just a few minutes. That’s amazing. And when the appointed market can’t quote? Well, no worries, because Limit still has a wholesale division, so we can step in and turn the deal over to another 45 markets.

“That is a hugely powerful experience for any broker. Whenever they put a deal into Limit, not only are they going to save hours, but it’s the only time they ever need to enter any data. Bridge complements our wholesale offering, such that we are the one-stop shop, from direct market access and comparative quoting all the way to E&S specialty placement. We are enormously excited for our customers.”

Bridge has launched with partners for cyber, tech errors and omissions, and miscellaneous E&O.

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