Very Peri is Named the 2022 Pantone Color of the Year

Pantone, the world-leading expert in color, has announced its Color of the Year 2022 is a new shade of blue.

Known as Very Peri – officially PANTONE 17-3938 Very Peri – the shade fuses a what Pantone describes as a “dynamic periwinkle blue hue with a vivifying violet red undertone.

Very Peri – 2022 Pantone Color of the Year

Very Peri combines the consistency of blue with the energy and excitement of red, creating a warm, happy and empowering new shade. For sectors that are dependent on the latest shades, knowing the Color of the Year is vital to ensure products adhere to the latest fashion and demands.

Adopting ‘must-have’ colors is also important for branding. Being conversant with and adapting the Pantone Color of the Year, continues to be an important marketing strategy for businesses of many sectors. Some brands even overhaul their color scheme every year so it’s in line with the latest Pantone Color of the Year announcement.

Pantone’s color system has been implemented into color-conscious industries, such as beauty, design and textiles, for decades.

Fuses Trustworthiness with Creativity

By fusing consistency with excitement, next year’s color promises to be an invaluable look for businesses yearning to exude creativity as well as trustworthiness. As Leatrice Eiseman, Executive Director, Pantone Color Institute, comments:

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family.

“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

By driving decisions among shoppers and retailers alike, each year Pantone’s announcement is hotly anticipated by commercial industries. Past colors of the year going back to the year 2000 can be viewed here.

Images: PANTONE

Pantone Color of the Year Winners 2000-2022

A history of the Pantone Color of the Year award winners. In the years 2016 and 2021, Pantone chose 2 colors for the honor. Every other year, just 1 Pantone color is selected. YearPantone ColorPantone Number 2022Very Peri17-3938 2021Ultimate Gray17-5104 2021Illuminating13-0647 2020Classic Blue19-4052 2019Living Coral16-1546 2018Ultra Violet18-3838 2017Greenery15-0343 2016Rose Quartz13-1520 2016Serenity15-3919 2015Marsala18-1438 2014Radiant Orchid18-3224 2013Emerald17-5641 2012Tangerine Tango17-1463 2011Honeysuckle18-2120 2010Turquoise15-5519 2009Mimosa14-0848 2008Blue Iris18-3943 2007Chili Pepper19-1557 2006Sand Dollar13-1106 2005Blue Turquoise15-5217 2004Tigerlily17-1456 2003Aqua Sky14-4811 2002True Red19-1664 2001Fuchsia Rose17-2031 2000Cerulean Blue15-4020

Even for businesses that don’t create products that rely on the latest color trends, adopting Very Peri into marketing channels could be a savvy strategy to help reach out and appeal to trend-conscious customers and clients.

Image: Depositphotos

This article, "Very Peri is Named the 2022 Pantone Color of the Year" was first published on Small Business Trends

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