Outset Collection by Hilton
Hilton today announced the launch of Outset Collection by Hilton, the company’s 25th brand and eighth in its Lifestyle portfolio.
The collection’s first hotels will begin welcoming guests later this year, with bookings available on Hilton.com starting this November. At launch, Outset Collection is slated to have more than 60 hotels in development, with long-term growth potential of more than 500 hotels across the United States and Canada alone.
The new brand will be focused in the United States at first, promising a diverse collection of hotels ranging from urban destinations, small towns, adventure outposts and offbeat hubs. Confirmed hotels in the collection include a basecamp for exploration in Moab and a boutique hotel in Chicago.
A Future Outset Collection by Hilton hotel in Moab“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world,” said Chris Nassetta, president and CEO, Hilton. “By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”
ACME Hotel Chicago (Source: Hilton)Outset Collection will feature a range of hotels, with upscale finishes and story-driven designs.
The format is flexible so that each location will have its own identity.
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