By Nick Ismail on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs
With up to 40% of fruits and veg grown in the UK going to waste, Dash Water wanted to change this worrying statistic.
They infuse their sparkling waters with real, wonky fruit. That’s bent, crushed, curved, knobbly, misshapen fruit which others say no to. By accepting the misfits they are helping to reduce food waste.
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