Specialist lender Vida has launched its exclusive V Club, which it says will provide members with debate, events, and marketing support.
It says the body, which met an event in London yesterday morning, is made up of “an influential group of industry leaders”.
The business adds: “The club provides a unique environment where members can collaborate with Vida to create an understanding of market needs and in turn create better solutions for their clients, many of whom are underserved by traditional lenders.”
It says the “select group of founding partners” are drawn from companies across clubs, networks, specialist distributors and new build, who will “work together to strengthen partnerships and foster stronger relationships across the industry”.
It says V Club members will have access to exclusive products and the ability to build the proposition in partnership with the lender.
The firm adds the aim of the club is “to create the structure, processes and overall environment that recognise the differences in the market and optimises the journey for all parties”
Vida Homeloans director of mortgage distribution Richard Tugwell says: “Our partner companies told us that to build a greater understanding of their market needs they wanted to work more closely with us and co-create solutions for their clients.
“The V Club gives us the platform to make this happen and to support them as we continue our growth”
