Small Business
60 Ways to Give Your Salon Marketing a Makeover
Whether you own a spa, a hair salon or a nail salon, marketing your business should be on top of...
20 Retail Marketing Strategies You Shouldn’t Overlook
Excellent retail marketing strategies make a big difference to small businesses. According to Statista, retail American ecommerce will grow steadily...
What is Digital Marketing Optimization? How to Get Started
Digital marketing optimization emerges as a pivotal strategy for success in the modern business realm. The approach involves refining and...
How to Give Your Retail Store Local Advantage: 7 Tactics to Try
Retail store local advantage: Don’t be disheartened by big-box retailers this holiday season. A study by Spong, as reported in...
20 Self-Marketing Ideas For a “New You” in the New Year
The ever-changing and evolving self-marketing best practices arena continues to change at the speed of light. New platforms, media, apps,...
What is Chargeback Fraud?
A chargeback happens when a payment is reversed by the customer’s bank. It’s called chargeback fraud when bad actors cheat...
Coach Vs Mentor: Why Knowing the Difference is Key to Success
It’s easy to mix up the duties of a coach and mentor, but understanding the differences between mentoring vs. coaching...
15 Cold Calling Tips
As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to...
10 Commercial Christmas Lighting Ideas for Your Small Business
Holiday light displays aren’t just for homes; commercial Christmas lights can be a valuable addition to businesses as well. These...
What is Cost of Goods Sold and How to Calculate It + Everything Else You Need to Know
Understanding the cost of goods sold (COGS) is vital for businesses. It’s a key component of decisions regarding inventory, pricing,...
25 Direct Mail Advertising Examples
Despite our world being ever-more connected online, direct mail advertising remains a powerful tool. This article dives into 25 brilliant...
When Do I Need to Register My Business In Another State?
In today’s interconnected world, determining when to register your business in another state has become a pressing concern, given how...
