Citi Launches Premium Credit Card to Rival Amex and Chase

After exiting the market several years ago, Citi is reentering with a premium credit card designed to take on Chase and American Express.

Like its rivals’ top-tier offerings, Citi’s Strata Elite card boasts an array of perks. For weekend diners, it offers 6x points on restaurant purchases made on Friday and Saturday. Shoppers also receive a $200 annual splurge credit usable at select brands including American Airlines, Best Buy, and Live Nation.

Travel rewards are also in the mix, such as a $300 annual hotel credit that can be applied to a two-night stay. However, there is a caveat—most travel perks are only available when bookings are made through Citi’s travel portal.

While that may not be a dealbreaker for everyone, it exemplifies the importance of reading the fine print when it comes to premium cards.

“These luxury cards are great, but before investing, you will need to think through what you want from your latest favorite credit card,” said Brian Riley, Director of Credit and Co-Head of Payments at Javelin Strategy & Research. “I have an Amex Platinum, a downgraded version of Citi Strata, and I closed my Chase Sapphire after two years. After reviewing the terms and conditions of all three, you know that the cards can more than pay for themselves—but you must also learn how to use them effectively to achieve a return on your investment.”

A Timeless Cache

According to Citi, Strata Elite can return roughly $1,500 per year to its cardholders. However, like other luxury card products, the card comes with an annual fee. Still, Strata Elite’s $595 per year price tag clocks in lower than both Chase’s Sapphire Reserve and Amex’s Platinum card, which have fees of $795 and $695, respectively.

“If you want all three, it will cost you a combined $2,000 a year, so this is not for the weak of heart,” Riley said. “I like the Amex Platinum because the card has timeless cache, it was cool before all others.

However, to maximize my return, I need to do a little work, ensuring that I use my Uber credit monthly and transfer my personal New York Times subscription to my American Express card.”

“Similarly, with Sapphire Reserve, there is an excellent credit for Apple Music and Apple TV+,” he said. “However, if you use Amazon Music and YouTube, you will need to make adjustments. Nevertheless, you can still be a winner with Chase Travel. Similarly, Citi’s Strata Elite is terrific if you like Citi Travel, and who wouldn’t want the nice $200 splurge credit?”

Keep Your Eyes on the Ball

Citi’s reentry into the premium card market is part of a larger trend in which financial institutions are increasingly focusing on the affluent customer base. As economic pressures have battered the everyday consumer, individuals with high credit scores have become a sought-after commodity.

However, it remains to be seen if the market has room for another premium credit card.

“Keep your eyes on the ball—these cards are great if you maximize your options, but what is going on behind the scenes is the real issue,” Riley said. “Notice the importance of merchant-funded rewards in bulking up the value proposition.

Keep your eyes on the second-year benefits because that might change your position in 2026. We wrap up some subtle and not-so-subtle industry shifts in rewards here.”