For artists and creators, having a Redbubble store can be one of the best ways to earn money for your art. With platforms such as Redbubble, artists can focus on creating art while letting Redbubble handle the logistics of turning those designs into products for customers. In this article, we’ll take a deeper look at how Redbubble works and how to sell on Redbubble.
What Is the Redbubble Online Marketplace?
Redbubble is an Australian company, and the Redbubble website has a simple business model: Independent artists can upload original artwork, and Redbubble designs them into products through their print-on-demand process. Customers can browse through hundreds of artists and purchase products with their artwork at a great retail price. Accounts are free on Redbubble, but they take a percentage of each sale.
- READ MORE: How to Make Money on Redbubble
What Can You Sell on Redbubble?
You can sell art on Redbubble and turn them into a variety of different products. Redbubble products include cushions, cell phone covers, wall art, t-shirts, and other items based on custom designs. Artists select product offering options for customers, and Redbubble handles the logistics.
Why You Should Consider Selling on Redbubble
If you’re considering opening an online store to showcase your artwork, there are many reasons to consider selling on Redbubble, such as:
- Exposure: Redbubble has a huge audience, and many successful designers have been discovered off the platform
- Ease: Redbubble has a print-on-demand platform, which makes it easy to get products designed and shipped to customers
- Convenience: Redbubble takes care of all the details for getting items to customers, including shipping and logistics, making it easy for artists to start selling.
- Discoverability: Redbubble products are more likely to appear in search engines, making it easier for customers to find your designs and order your products. Redbubble has excellent reach, especially when it comes to Google shopping ads.
- Variety: Redbubble has a wide selection of products they offer to customers, so most Redbubble sellers are able to quickly expand their product offering and make more sales by selling multiple types of products.
- READ MORE: 50 Ecommerce Suppliers for Your Online Store
How to Create a Redbubble Store
So how does Redbubble work? And is Redbubble worth it? These are some of the most common questions when starting your own Redbubble store.
Luckily, starting your own Redbubble shop is actually pretty easy, so you can get started with selling print-on-demand products. You can begin your Redbubble store completely free and have it up and running in no time.
Here’s how to create your Redbubble store.
1. Create a Redbubble account
The first step is creating your Redbubble account and verifying your email. Once your email is verified, you can create your own store on the platform.
2. Upload a cover image and avatar
Once your account is ready to go, you will need to start customizing your Redbubble store. First, upload an eye-catching cover image that shows your artwork and an avatar for your profile. You can make your cover photo a collage of your artwork or choose your favorite pieces. Try a few options to see what works best for your profile.
3. Add payment details
After setting up your Redbubble profile, you’ll need to enter payment information to receive funds for a design sold on the platform. You can connect a verified PayPal account or a bank account to receive funds from sold products. No products can be sold if there are no payment details available.
4. Start uploading artwork
Once your payment information is set up, it’s time to upload your own designs. You can create designs and upload files in JPEG and PNG format. It’s an easy drag-and-drop process, so you can quickly add your digital art quickly and get your store up and running. Redbubble recommends uploading high-quality JPEG and PNG files to ensure the art looks its best when printed on different items.
5. Optimize your Redbubble profile
When your artwork is all up on the site, take a moment to optimize your Redbubble profile. Make sure to use relevant tags and keywords to ensure that your products appear when customers use the search bar. Your Redbubble listings should include information to entice potential customers, so take a look at what other artists are doing to improve your profile.
Tips for Marketing to Redbubble Customers
With so many artists on the Redbubble platform, it can be challenging to understand how Redbubble promotes its artists and products while tracking sales. While the platform does some marketing, there are other options for generating demand and interest for your products.
1. Promote your listings
Once you have your artwork uploaded, it’s time to generate demand. Promote your artwork to your social media followers to sell products. You can direct them to your Redbubble web page to increase organic traffic to your site. Encourage happy customers to share their own photos with their own products to show how excellent the quality of the items is.
2. Highlight the ease
Redbubble prints all the products using their on-demand companies, so it’s easy and convenient for both you and the customer. Especially for items such as t-shirts and kids’ t-shirts, Redbubble offers a lot of logistical ease when it comes to printing on demand. So make sure to promote that aspect of Redbubble’s products to build trust and get more people interested in purchasing products.
3. Create collections
To attract the ideal customer who will keep purchasing your items, you can create themed collections to build interest. For example, if your artwork has a similar theme or style, you can create a collection hosted in one central place, such as Redbbuble. It makes it visually consistent while ensuring people don’t visit other platforms looking for the products.
- READ MORE: Which is the Best Online Marketplace: Amazon, Etsy or Ebay?
How Much Does It Cost to Sell on a Redbubble Page?
Redbubble sellers do not have to pay for an account on Redbubble. Instead, the platform takes a percentage of the purchase price when a product is sold on a Redbubble page.
Is Selling on Redbubble Profitable?
Selling on Redbubble can be profitable because you do not need to take on the expenses of hosting your own website or printing your own products. Redbubble earnings can vary depending on how many products sell, but most artists can make money creating designs and selling on the platform.
What Sells Best on Redbubble?
There are many types of items that sell very well on Redbubble. Art prints are always a popular option, as well as t-shirt options, especially unique t-shirt designs for kid t-shirts. Other products that sell well on Redbubble include cell phone covers, mugs, and home decor items.
Image: Depositphotos
This article, "How to Sell on Redbubble" was first published on Small Business Trends