Integrity swoops for Texas agency

Acquired firm provides life, health and annuity products

By Ryan Smith

Dec 13, 2023 Share

Integrity Marketing Group has announced the acquisition of Texas-based JST Financial. Terms of the transaction were not disclosed.

Founded in 2014 by Joseph Miller, who serves as the firm’s president, JST Financial provides life, health and annuity products.

“Joe has a gift for building businesses and helping others see their potential as successful agents – he’s a true servant-leader,” said Bryan W. Adams, co-founder and CEO of Integrity. “Now Integrity can help JST Financial reach expansive levels by providing world-class technology, forward-looking leadership and continuous innovation. In order to be successful in the insurance industry, you need a service mindset.

“Like Integrity, service is one of JST Financial’s core values and stands at the heart of everything they do. Ultimately, success is measured by how many lives we change for the better, and we’re excited for JST Financial to join Integrity in our mission to impact more lives together.”

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“There is immense value in establishing win-win relationships,” Miller said. “When I realized how deeply Integrity embodies our core values and the way it is leading the industry, I knew I wanted to align myself with them and contribute to the greater good. Integrity serves all its partners by shouldering the administrative tasks while providing an end-to-end platform of resources that agencies could not offer on their own.

“These offerings will increase my capacity to grow my business and help my agents interact with more families. Integrity also allows us to diversify our product portfolio and reach more Americans where they are.

“This industry offers incredible opportunities for personal and financial freedom, and with Integrity’s support, we have so much growth ahead of us,” Miller said. As an Integrity partner, JST Financial will thrive like never before.

JST Financial joins Integrity’s roster following the national firm’s recent acquisition of Arizona-based Inspire Insurance Group. Earlier this year, Integrity announced the acquisition of The Insurance Superstore, a Colorado-based firm.

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