Liberty establishes national private client practice group

New division will cater to high-net-worth clients

By Kenneth Araullo

Oct 26, 2023 Share

Privately held insurance broker Liberty has unveiled its National Private Client Practice Group, led by partner Steve Rivera, in a bid to offer tailored insurance solutions to high-net-worth individuals.

With over two decades of experience in the insurance sector, Rivera was formerly an executive at Marsh McLennan Agency. The National Private Client Practice Group is the fourth specialized practice group introduced by Liberty in 2023.

Liberty's Private Client Practice is designed to meet the unique insurance needs of high-net-worth individuals, entertainers, and athletes who possess substantial assets, including expansive estates, yachts, aircraft, and other high-value possessions.

“Our mission transcends traditional insurance; it’s about understanding the entirety of our clients’ lifestyles and ensuring their wealth is shielded from life’s uncertainties. We are committed to offering peace of mind through personalized solutions that align perfectly with our clients’ individual requirements,” Rivera said in a news release.

“At Liberty, we’ve always believed in putting our clients first. Our Private Client Practice is not merely about engaging with high-net-worth individuals; it’s about understanding their distinct needs, safeguarding their assets, and delivering an unrivaled level of service,” said Bill Johnson, Liberty founder, CEO, and chairman.

In other recent developments for the broker, Liberty also announced its acquisition of Ohio-based Farley-Peeples Insurance under the umbrella of Liberty Buren Insurance Services.

What are your thoughts on this story? Please feel free to share your comments below.