Pure Retirement has launched a new guide in collaboration with Asset TV, specifically for use by advisers in the later life market.
The Brand Health Check guide provides at a glance tips on how advisers can improve their brand and business positioning to better engage their over 50s customer base.
Akademia at Asset TV is this month promoting the guide as part of its CPD resources for financial advisers who work within the later life lending sector, or who are looking to enter the market.
Asset TV director Martyn Pask said the later life lending market is one which is “continually growing”, which presents a “great opportunity” for financial advisers who are looking to develop their business in this area.
“It was a pleasure discussing the benefits with the guest speakers from Pure Retirement, as part of our CPD offering for advisers,” he added.
Pure Retirement head of marketing Rachel Pease said: “It’s a great time of year to do a brand health check, ahead of the start of a fresh new year, and we hope that our new guide will provide some simple tips for advisers to improve their brand positioning and as a result their business opportunities for future growth.”
Further discussion of the Brand Health Check Guide can be seen on Asset TV, where Rachel Pease is interviewed alongside Pure Retirement national account manager Hattie Fancourt.