Rihanna

By Timothy Adler on Small Business UK - Advice and Ideas for UK Small Businesses and SMEs

Pop star Rihanna was way ahead of the curve when she launched her Fenty Beauty cosmetics line in 2017. Noticing that there weren’t many cosmetic products designed for non-white skin, Rihanna said she wanted to launch her own cosmetics “so that people everywhere would be included”. The Fenty brand – which takes its moniker from Rihanna’s surname – launched with a range of foundations, highlighters, bronzers, blush compacts, lip glosses and blotting sheets. Fenty Beauty, which she launched as a $10m partnership with luxury giant LVMH, offered a diverse range for all skin colours. Time magazine named Fenty Beauty as one of “The 25 Best Inventions of 2017”.

Meanwhile Rih Rih launched a Savage x Fenty lingerie brand in 2018 that became so successful Goldman Sachs was engaged to lead a $100m fundraise in 2020. Savage x Fenty plans to launch physical stores across the US in 2022 as part of its push to become a front runner in the global lingerie market that’s expeected to hit $325bn by 2025.

Not content with her own beauty and lingerie lines, Ri-Ri expanded Fenty into a couture label alongside LVMH fashion labels Louis Vuitton, Givenchy and Christian Dior. However, the catwalk is littered with failed fashion ventures and Fenty’s clothing line closed its doors in February.

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