SIG to rebrand as Alera Group

MD touches on next step

By Steven Byerley

Aug 23, 2023 Share

Employee benefits consultant SIG has announced its corporate rebranding as Alera Group. Founded in 1999, SIG became one of the founding firms of Alera Group in 2017.

The rebrand aims to provide clients the resources of a national firm combined with the personalized experience of a local partner, the company said.

“The rebrand to Alera Group is the next step in an exciting chapter of our company," said Richard Silberstein, managing director of the Mid-Atlantic Region at Alera Group. “This next step ultimately benefits our clients by allowing us to provide the best of both worlds, meaning we will continue to offer the resources of a national firm combined with the personalized experience of a local partner.

“With Alera Group’s deeply collaborative culture, we are able to leverage the national capabilities and experience within the firm’s 185 offices under one unified brand while continuing to support our clients’ business strategies and elevate the client experience.

“In addition to the benefits our clients will realize from the rebrand, it will also allow our firm greater opportunities for succession and growth,” he said. “Alera will provide a pathway for SIG, and the other member companies, to grow beyond our own capabilities while still prioritizing the needs of the client.”

Read next: Alera Group swoops for Colorado firm

Headquartered in Baltimore, Md., the former SIG will maintain its workforce of nearly 70 employees. The company currently serves over 400 corporate clients spread across 45 states.

Alera Group is an independent, national insurance and financial services firm that was formed in 2017 following the merger of 24 like-minded, entrepreneurial companies.

Alera Group recently announced the acquisition of California-based iPros Insurance Professionals and Florida-headquartered Wilson, Washburn & Forster.

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