Small Business
How to Manage Fake, Negative Reviews for Your Products or Services
Getting fake, negative reviews has become an unfortunate part of doing business, but that doesn’t mean you have to tolerate...
60 Ways to Give Your Salon Marketing a Makeover
Whether you own a spa, a hair salon or a nail salon, marketing your business should be on top of...
20 Retail Marketing Strategies You Shouldn’t Overlook
Excellent retail marketing strategies make a big difference to small businesses. According to Statista, retail American ecommerce will grow steadily...
What is Digital Marketing Optimization? How to Get Started
Digital marketing optimization emerges as a pivotal strategy for success in the modern business realm. The approach involves refining and...
How to Give Your Retail Store Local Advantage: 7 Tactics to Try
Retail store local advantage: Don’t be disheartened by big-box retailers this holiday season. A study by Spong, as reported in...
20 Self-Marketing Ideas For a “New You” in the New Year
The ever-changing and evolving self-marketing best practices arena continues to change at the speed of light. New platforms, media, apps,...
What is Chargeback Fraud?
A chargeback happens when a payment is reversed by the customer’s bank. It’s called chargeback fraud when bad actors cheat...
Coach Vs Mentor: Why Knowing the Difference is Key to Success
It’s easy to mix up the duties of a coach and mentor, but understanding the differences between mentoring vs. coaching...
15 Cold Calling Tips
As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to...
10 Commercial Christmas Lighting Ideas for Your Small Business
Holiday light displays aren’t just for homes; commercial Christmas lights can be a valuable addition to businesses as well. These...
What is Cost of Goods Sold and How to Calculate It + Everything Else You Need to Know
Understanding the cost of goods sold (COGS) is vital for businesses. It’s a key component of decisions regarding inventory, pricing,...
25 Direct Mail Advertising Examples
Despite our world being ever-more connected online, direct mail advertising remains a powerful tool. This article dives into 25 brilliant...
